Marketing Careers at the End of Q3: Insights from Shaw Search Partners

As we wrap up September and head into the final quarter of 2025, marketing continues to be one of the most dynamic and evolving industries we recruit for. At Shaw Search Partners, we’ve seen a surge of interest in marketing roles across industries—from consumer brands and technology to healthcare and professional services. The demand is clear: companies want marketing professionals who can adapt quickly, think strategically, and drive measurable impact.

What We’re Seeing in the Market

1. Digital-First Skills
   Employers continue to prioritize candidates with expertise in digital marketing, analytics, and performance-driven campaigns. Skills in SEO/SEM, paid media, and content strategy remain at the top of hiring managers’ wish lists.

2. The Rise of AI in Marketing
   From campaign automation to customer personalization, AI tools are reshaping marketing departments. Employers are looking for marketers who are not only comfortable with these tools but also able to leverage them creatively and ethically.

3. Hybrid Storytellers
   The most successful candidates today balance creative storytelling with data-driven insights. Being able to translate campaign performance into actionable strategies is becoming a must-have skill.

4. Leadership and Collaboration
   With many marketing teams operating cross-functionally, leadership and collaboration skills are just as important as technical expertise. Candidates who can communicate effectively across departments bring outsized value.

Advice for Job Seekers

• Highlight Adaptability: Marketing trends shift quickly. Emphasize projects where you pivoted strategy and still delivered results.

• Showcase Measurable Wins: Employers want proof. Be ready to talk about metrics—conversion rates, ROI, engagement growth, or pipeline impact.

• Keep Learning: Certifications in Google Analytics, HubSpot, or emerging AI-driven platforms can set you apart.

Advice for Employers

• Define Success Clearly: Outline what you need from the role—brand awareness, lead generation, or retention. This helps attract the right candidates.

• Be Open to Diverse Backgrounds: Some of the strongest marketers transition from different industries, bringing fresh perspectives.

• Invest in Growth: Top talent values opportunities for learning and career development. Offering clear growth pathways can be a differentiator in a competitive market.

At Shaw Search Partners, we’re proud to connect forward-thinking companies with marketing professionals who are ready to shape the future. As we move into Q4, we anticipate even more exciting opportunities in this space.

If you’re looking to hire or take your marketing career to the next level, let’s connect.