Shaw Search Partners is conducting a search on behalf of an innovative, growing consumer products company seeking an experienced Performance Marketing Manager specializing in Amazon Advertising.
This is a senior-level opportunity for a performance marketing professional with deep technical expertise in Amazon Advertising, a strong agency background, and a proven track record of driving measurable business results through full-funnel media strategies.
The ideal candidate brings hands-on Amazon advertising experience and the ability to translate that expertise into strategic direction, performance optimization, and effective oversight of external agency partners.
This is an individual contributor role requiring a highly analytical, commercially minded professional who can operate independently, influence key stakeholders, and drive continuous improvement in advertising performance.
Responsibilities
Lead Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Provide strategic direction and oversight to external agency partners, ensuring advertising campaigns and media investments align with business objectives.
Develop and execute full-funnel Amazon media strategies focused on driving growth, improving efficiency, and delivering measurable business results.
Evaluate campaign structures, audience strategies, targeting, bidding, and optimization recommendations to identify opportunities for improved performance.
Oversee media planning, forecasting, budget allocation, and pacing.
Leverage Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, attribution, and incrementality.
Analyze advertising performance and translate complex datasets into actionable recommendations.
Develop reporting frameworks, performance dashboards, and executive-level business reviews.
Monitor key performance indicators, including return on advertising spend (ROAS), return on investment (ROI), and overall media effectiveness.
Collaborate with cross-functional stakeholders and agency partners to align advertising strategies with broader business priorities.
Present performance insights, strategic recommendations, and business results to senior leadership.
Qualifications
5+ years of experience managing Amazon Advertising, with deep expertise in Amazon DSP.
Prior experience working within an advertising agency is required, preferably specializing in Amazon advertising, retail media, or performance marketing.
Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Amazon advertising solutions.
Proven ability to develop full-funnel Amazon media strategies that drive measurable business results.
Experience using Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, and incrementality.
Strong analytical skills with advanced proficiency in Microsoft Excel and experience translating large datasets into actionable recommendations.
Experience developing reporting frameworks, performance dashboards, and executive-level business reviews.
Strong understanding of attribution, incrementality testing, audience strategy, and media measurement.
Demonstrated ability to influence cross-functional stakeholders and agency partners while driving strategic initiatives.
Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.
Excellent written, verbal, and presentation skills.
Experience in CPG/consumer products is preferred.