Senior Global Product Marketing Manager
Shaw Search Partners is proud to partner with a global consumer technology company in the search for a strategic, customer-obsessed Senior Global Product Marketing Manager.
This highly visible role will lead the development and execution of product marketing initiatives that support brand and business objectives. The Senior Global Product Marketing Manager will shape product positioning, drive launches, and translate the value of consumer hardware and subscription services into compelling customer narratives that accelerate growth.
The ideal candidate combines strategic thinking with hands-on execution, leveraging customer insights, market intelligence, and data to develop impactful creative campaigns and global go-to-market strategies. With strong storytelling, cross-functional leadership, and project management skills, this individual will play a critical role in bringing innovation to market, influencing how products and services are perceived and adopted by consumers, and driving long-term business growth.
Key Responsibilities
Define and develop device/subscription positioning, foundational assets, and value propositions/claims that translate technical capabilities into clear customer benefits, resonate with target audiences, and differentiate products in the market.
Leverage customer, market, and competitive insights to inform device/subscription strategy and marketing decisions. Continuously refine based on performance data and customer feedback.
Create launch plans, timelines, success metrics, and internal enablement strategies.
Ensure cross-functional alignment across all parts of the business.
Develop sales enablement materials, including pitch decks and FAQs.
Build deep knowledge of the business and competitive landscape to identify and drive new growth opportunities.
Serve as a strategic thought partner to cross-functional teams to proactively identify opportunities to improve device and subscription experiences.
Elevate the product marketing function by establishing best practices.
Qualifications
Minimum of 8 years of blended experience in product marketing and B2C or consumer marketing. Experience in SaaS, B2B, or technology-driven products preferred.
Experience marketing both consumer hardware/devices and paid subscription products or services.
Proven experience leading go-to-market strategies and successful product launches.
Experience in competitive intelligence or market research preferred.
Strong strategic thinking with the ability to execute hands-on.
Exceptional written and verbal communication skills.
Data-driven mindset with comfort using insights to guide decisions.
Ability to lead and influence cross-functional partners to drive results and cultivate strong relationships within the organization.
Ability to work proactively with minimal supervision in a fast-paced environment.
Comfortable driving new strategic thinking and gaining alignment at all levels of the organization.