How to Stand out This Summer
As the Summer of 2025 approaches, the marketing job market is buzzing with change—and opportunity. If you're thinking about making a move or diving into the industry for the first time, now is a smart time to prepare. At Shaw Search Partners, we’re seeing an uptick in marketing roles across industries—from fast-growing startups to established brands—and the most in-demand candidates are coming to the table with a mix of strategy, creativity, and adaptability.
🔍 What’s Hot in Marketing Right Now?
1. Digital-First Roles
Companies continue to invest in content marketing, paid search, email automation, and social media. Roles in SEO, performance marketing, and data-driven content strategy are especially in demand.
2. AI-Enhanced Creativity
Marketers who can work alongside AI—using it to spark ideas, test campaigns, or personalize content—are getting noticed. AI isn’t replacing marketers, but it’s raising the bar.
3. Employer Branding and Recruitment Marketing
With the war for talent still going strong, many companies are hiring marketers specifically to tell their employer story. It’s a great niche for creatives with a passion for people.
☀️ How to Prepare Now for a Summer Job Search
Update your portfolio and personal brand.
Whether it’s a sleek website, an active LinkedIn profile, or a compelling case study, make sure you’re showing—not just telling—what you can do.
Get clear on your story.
Companies want marketers who are mission-aligned. Be ready to talk about the type of brand you want to help grow—and why.
Upskill where it counts.
Short courses in analytics, AI marketing tools, or UX writing can help you stand out in a crowded field.
Connect early.
Start reaching out to recruiters, mentors, or former colleagues now. Many teams are setting summer hiring goals in Q2—so don’t wait until July to start the conversation.