The Market for Marketers: What’s Hot, What’s Hiring, and Why We’re Here for It
Ah, May. A month of fresh blooms, iced coffee comebacks, and inboxes full of “we’re hiring” messages. At Shaw Search Partners, we’ve been watching one space in particular heat up like the summer sun: marketing recruitment.
Whether you’re a brand storyteller, a data-loving digital ninja, or a creative strategist who knows your way around a TikTok trend and a 12-month GTM roadmap, you’re probably feeling the shift too. So, what’s going on in marketing talent right now? Let’s break it down.
Marketing is Having a Main Character Moment
After a few years of unpredictability, marketing is back in the spotlight—bigger, bolder, and more business-critical than ever. Why? Because companies are realizing that growth doesn’t just “happen.” It’s built through smart positioning, sharp storytelling, performance data, and human connection.
That’s why we’re seeing a spike in searches for:
CMOs with a revenue mindset
Performance marketers who speak fluent ROAS
Content strategists who can think like journalists
Brand leaders who know how to scale loyalty and buzz
CRM pros who can turn insights into action
If it drives engagement, converts clicks, or builds brand love, it’s getting noticed—and it’s getting budget.
The Hiring Vibe: Strategic, Selective, Speedy
The roles are out there, but employers aren’t just looking for any marketer. They want impact players. People who understand the “why” behind the work, not just the tactics. Hiring managers want marketers who can flex across strategy and execution, zooming out to see the big picture—and then zooming in to make it real.
That means candidates with a strong POV, cross-functional collaboration chops, and the ability to show measurable wins are rising to the top. And if you're wondering about speed? Top marketing talent is moving fast. (Like, "off the market before your coffee cools" fast.)
👀 So, Who's Hiring?
From emerging DTC startups to global consumer brands, from SaaS power players to iconic CPG companies, the market is buzzing. We’re seeing:
Consumer brands investing in digital transformation and retention marketing
B2B players revamping their demand gen engines and brand storytelling
Private equity-backed firms bringing in first-ever marketing leaders to drive growth
Spoiler: We’re partnering with many of them.
For Candidates: Your Moment Is Now
If you're a marketing leader ready for your next challenge, now’s a great time to polish that resume, update your case studies, and get clear on what you want. Hybrid flexibility? Team size? Brand stage? Define it.
Then call us.
We’re not just matchmakers—we’re your strategic talent advisors. We know which companies are ready to invest in marketing, which roles have real influence, and how to help you navigate to a job that doesn’t just look good on LinkedIn but feels good, too.
For Clients: Let's Build Your Dream Team
You’ve got big growth goals. We’ve got the marketing talent to help you hit them. From fractional CMOs to full-stack teams, we know how to identify, attract, and close the candidates who make a difference—because marketing recruitment is what we do.
So whether you’re scaling, rebranding, launching, or just tired of saying “we need someone who gets it,” we’ve got you.
The takeaway?
Marketing is no longer just a department—it’s a driver of business value. And at Shaw Search Partners, we’re here for the marketers who move the needle—and the companies smart enough to hire them.
Ready to make your next big move? Let’s talk.
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