Product Marketing Manager

Shaw Search Partners is proud to lead the retained search for a global technology leader seeking a Product Marketing Manager to drive go-to-market strategy for a suite of B2B products.

 You will partner with Sales and Product teams to shape the roadmap, bring new products to market, and ensure strong product adoption. You are deeply customer-centric, insight-driven, and skilled at translating data into actionable strategy. The ideal candidate can think big picture while still diving into details—and is passionate about delighting customers.

 Responsibilities

Product & GTM Strategy

• Partner with Product and Sales across the entire product lifecycle to influence roadmap decisions and develop/execute go-to-market (GTM) strategies.

• Align team priorities with product and revenue objectives; measure results to ensure business impact.

• Develop a deep understanding of customer needs; use NPS and customer insights to identify opportunities for improvement.

Customer Insight & Storytelling

• Represent the voice of the customer with clarity and conviction.

• Tell compelling stories that articulate the “why” behind product decisions using data-informed insights.

Positioning, Messaging & Sales Enablement

• Support strategy behind product positioning and messaging for the product suite.

• Create high-quality sales enablement materials including pitch decks, collateral, and messaging frameworks that are aligned with brand standards and resonate with audiences.

Marketing & Creative Strategy

• Support B2B marketing initiatives, including creative strategy and asset development for demand generation and customer retention.

• Apply strong copywriting and creative judgment to ensure clarity, consistency, and impact across all communications.

Cross-Functional Leadership

• Demonstrate strong project management across complex initiatives.

• Operate autonomously, anticipating next steps, stakeholder needs, and potential roadblocks.

• Maintain ownership over initiatives with limited day-to-day oversight.

Qualifications

• Bachelor’s degree

• 4+ years of experience, including 2+ years in product marketing-B2B preferred.

• Exceptional written and verbal communication; strong storyteller with polished content development skills.

• Proven experience developing and executing successful B2B GTM strategies.

• Demonstrated ability to build strong cross-functional partnerships, particularly with Product and Sales.

• Comfortable thriving in a dynamic, fast-paced environment while managing multiple projects independently.

This is a hybrid role based in Boston and must be onsite 3 days/week.